The definition of an effective search engine optimization is constantly being redefined by the search engines, their toys (aka algorithms), and how well they play with others (their spiders). What made SEO so effective a decade ago would not quite go far on the web these days. Among the largest game alterations in SEO and the Internet over the last few years has been the coming of social media and the explosion in the blogosphere. What might have been a fairly personal and social tool has turn a new standard for almost every industry. If you aren’t Facebook or Twitter, then you don’t exist in the social second life, aka the Internet. Even blogs have reached a new measure. I’ve recently heard that people have been refused job interviews because they either didn’t have a blog, or their blog/Facebook revealed un-hirable qualities. Personal uses aside, blogs can be a useful asset to an individual’s or company’s professional campaigns for many reasons.

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CrowdEye, a new Twitter search engine, launched yesterday, according to a press release from the company. The Seattle-based startup was founded by Ken Moss and his wife, Becca, last fall. Both Mosses were long-time employees of Microsoft, where Ken was head of the search engineering group, the creators of Bing.com, for the last five years. CrowdEye, which is currently privately funded, allows search of text, tags, and links as well as related topics on Twitter.