The definition of an effective search engine optimization is constantly being redefined by the search engines, their toys (aka algorithms), and how well they play with others (their spiders). What made SEO so effective a decade ago would not quite go far on the web these days. Among the largest game alterations in SEO and the Internet over the last few years has been the coming of social media and the explosion in the blogosphere. What might have been a fairly personal and social tool has turn a new standard for almost every industry. If you aren’t Facebook or Twitter, then you don’t exist in the social second life, aka the Internet. Even blogs have reached a new measure. I’ve recently heard that people have been refused job interviews because they either didn’t have a blog, or their blog/Facebook revealed un-hirable qualities. Personal uses aside, blogs can be a useful asset to an individual’s or company’s professional campaigns for many reasons.
Blogs are another great tool for getting noticed online. If you or your business is competing in a saturated market, a professional blog is a very useful addition, presume I say tipping point, for many hard buying decisions. Standard SEO and web design, although it will work amazingly for anyone’s rankings and aesthetic, can fall under a trapped, template feeling. Most online buys and hires can become stagnant due to no specialization. What makes you a better option? A great, professional blog presents the perfect opportunity to present a unique understanding and view of your ideas and opinions on the industry and how your approach is working. People love to poke around in each others brains, metaphorically-speaking, and a blog is a great tool to open the window.
There was a time when networking meant getting tipsy at the annual convention or monthly social down at the regional Tchotchke’s. Not only do we now have real-time networking online with Twitter, Facebook, and LinkedIn, but we are able to find “likeminds” within the blogosphere and arrive at a batch of professional friends. If you follow their blog, comment on their posts and link to them, you will soon find yourself connected with an engaged network of people in your industry. You can also post videos or designs on your blogs to keep the creative juices flowing within your field’s niche community.
Blogs can also help your SEO efforts. You can build links onto your blog from all your networking friends and business website. But it’s about more than just link building. If you optimize your blog with the same keywords as your business website, then you’ll have brought another spot on Google’s front page for you to own. Once you have your website and blog on the front page, you have made brand equity and a securer online presence than your competitors. Blogs will help your ranking and reputation within your industry and on the SERPs of Google.
Blogs are a great way to provide your professional career with support of your expertise within the industry. They is a great way to get noticed and be heard by your peers and potential clients. Just remember to keep your posts passionate, sharp and relevant. Every entry should carry your enthusiasm and excitement for the topic, as well as your expertise and unique perspective. You may be surprised how many people out there will agree with and respect your opinion.
